Introducing Strategically Mobile

We are far beyond the point where one should not consider mobile anything other than a vital, strategic, and primary, concern for consumer and enterprise software.

The expectation of anyone using software - whether they know if it is “software” or not - is that there is “an app for that”. E-commerce? Thermostat? Insurance? Bank? There is (or should be) an app for that. There may be multiple apps for web services, news sources, email, or calendar; there may be a single app for popular services, social media sites, or line-of-business applications.

The important point here is that mobile is the entry point for all of these services - not a desktop (or even laptop) computer. The user starts with their most personal computer - their phone.

Mobile devices are the increasingly used as the primary platform for web-based commerce, tools, and browsing.

Research firm BroadbandSearch reveals that from 51.3% in 2016, web traffic that came from mobile users rose to 53% in 2019 (“Mobile vs. Desktop internet usage,” n.d.). Although the desktop web traffic is relatively higher at 56.7% in the same year, trends reveal that mobile Internet use is poised to continue growing, potentially eclipsing desktop use in the coming years. The same study also found that 90% of the time spent by mobile users goes to using mobile-dedicated applications.

Lets call that last line out again:

The same study also found that 90% of the time spent by mobile users goes to using mobile-dedicated applications.

90% of mobile usage is in an app!

source: research.com

This blog will examine information, experiences, experiments, work, ideas, and more. Years of mobile development have shown me that while “Mobile is eating the world”, the underlying technologies, use cases, and user experiences are changing continuously - to the degree that building a strategically mobile vision is an ongoing and adaptive process.